Duluth, meet Endi. It's the name for Harbor Bay's 2100 London Road (now 2120 London Road officially) project being developed at the intersection of London Road and 21st Avenue East.
It's a unique name... so how did the project get it? Well, it's quite simple actually. The project is named after East Duluth. A long time ago when Duluth was growing, East Duluth was actually a number of communities including Endion (coming from the Chippewa Indian language meaning "my", "yours" or "his home"). The neighborhood was also home to the Endion Passenger Depot. So, chop of the last two letters and you arrive at modern version of the name, Endi. The logo itself features a faded image of Lake Superior along with the coordinates where Endi is located.
The project, which has been under construction for about 8 months, is the first of it's kind luxury apartment project to be constructed in Duluth. The 6 story building will include 148 market rate apartments ranging from studios to two bedroom units along with a number of amenities including an amazing outdoor area. The building will also include 12,900 square feet of retail space... with some the tenants being... drum roll please...
THE FIRST RETAILERS
Caribou Coffee and Papa Murphy's.
Caribou Coffee will open a location on the ground floor of the project at the intersection of 21st Avenue East and London Road. This new retail location will be Duluth's fourth Caribou Coffee and will be the first to feature a drive through. It's been clear for almost two years now that Caribou was interested in locating at the site.
When plans emerged that a new development was to occur on the former Burger King site Caribou Coffee's name came up pretty quickly. At one point in time plans were submitted to the city of Duluth showing a new freestanding Burger King to developed on the property along with a freestanding Caribou Coffee. Not long after those plans emerged a new set of plans took the spotlight showcasing a mixed-use development by Harbor Bay Real Estate Advisors. We always had our speculations that Caribou Coffee would continue to be part of the retail mix on site no matter what form the project took.
The second retailer to locate in the project will be Papa Murphy's. The fact that Papa Murphy's will open another Duluth location shows their belief in the market. For years the company had a single location in West Duluth which was then followed by a location at the Kenwood Shopping Center near Super One. Both are still open today and this past fall a third, and much needed, location opened in the Stone Ridge Shopping Center next to... Caribou Coffee.
While the exact locations where these retailers will be located within Endi has yet to be announced (Caribou is a given as there is only one retail space with a drive thru) we can begin to guess on how much space they will take up. 1,625 square feet is the size of a standard Caribou Coffee however the location proposed on this site previously was set to be 2,558 square feet. Papa Murphy's locations average between 1,200 and 1,400 square feet.
Add the extremes of those two numbers together and you arrive at 3,958 square feet of the original 12,900 square feet of retail space being filled. That leaves about 8,942 square feet (not be exact or anything) of space remaining. That's actually a good amount of space that could house a few other retailers or another retailer and a sit down restaurant.
It's known that Panera Bread, Chipotle, and Noodles & Company are actively scouting for new sites in Duluth for additional locations and all would be a perfect fit for Endi (all three could realistically fit). We're not placing any bets... but we're placing a bet... that there is a good chance that one of these restaurants might call Endi home in the future.
GREAT, NOW HOW DO I LEASE A UNIT?
We wish we had more details for you... and trust us, we're working on it. At the moment we have yet to hear how much exact units will be renting for within the building but what we can say is that is that the studio, one bedroom, and two bedroom units will be priced between $1,000 and $3,000 per month.
Leasing has yet to officially begin for the project but will in a few months. Move-in will occur in late fall 2016 allowing residents to settle in before Christmas. Those lucky residents will be able to enjoy "extraordinary finishes, fabulous amentities, and breathtaking surises over the lake" according to the Endi's website. Some of those amenities include a private outdoor deck with seating, fire pits, grilling stations, and yoga platform. You can visit Endi's website here and sign up to be notified when leasing begins.
Leasing for the project will be handled by Pinnacle Living who will also manage the property. Pinnacle began in 1980 and to date is the largest operator of multifamily housing in the United States with 135,000 units and over 3,000 employees spread across the country.
As always, check back to CDINDULUTH for more exciting details about this project and others within the Twin Ports!